Insight:
In an effort to establish a new position for BBN among global B2B marketers,our researched revealed that potential clients made the assumption that global equals a loose “network” of disconnected local agencies or your typical holding company agency group.
Idea:
Big or small, internal or external, trivial or not, business comes with baggage. From stubborn bosses, weak sales leads to competition that is on the cutting edge every time, with the right resources at your disposal, no business problem is too stubborn, niche or complex.
In an effort to establish a new position for BBN among global B2B marketers,our researched revealed that potential clients made the assumption that global equals a loose “network” of disconnected local agencies or your typical holding company agency group.
Idea:
Big or small, internal or external, trivial or not, business comes with baggage. From stubborn bosses, weak sales leads to competition that is on the cutting edge every time, with the right resources at your disposal, no business problem is too stubborn, niche or complex.
The best people to help tackle your challenges are the ones who take the time to understand all of them beyond cliche. BBN Americas does things with their clients, not just for them.
We'll encourage marketers to show doubters what they're capable of with BBN
Americas by their side.
Americas by their side.
Role: Associate Creative Director
Print:
In a before-and-after approach, we showcase common challenges that appear on the job and expose a better outcome. Using the brand orange to signify the change that's taking place, BBN Americas is positioned as an all-encompassing solution.
In a before-and-after approach, we showcase common challenges that appear on the job and expose a better outcome. Using the brand orange to signify the change that's taking place, BBN Americas is positioned as an all-encompassing solution.
LinkedIn:
Your typical agency pounds its chest to the promise of delivering front-running work. But when did extrinsic factors become the only important business objection? Tapping into the behind-the-scenes, internal conflicts that happen on the job presents an opportunity to connect with the target
on an emotional and personal level.
Your typical agency pounds its chest to the promise of delivering front-running work. But when did extrinsic factors become the only important business objection? Tapping into the behind-the-scenes, internal conflicts that happen on the job presents an opportunity to connect with the target
on an emotional and personal level.
Landing Page:
Marketers are welcomed to the website with personal copy tailored specifically to their problems.
A scrolling feature showcasing all the campaign headlines appears so marketers feel
empowered upon arrival.
Marketers are welcomed to the website with personal copy tailored specifically to their problems.
A scrolling feature showcasing all the campaign headlines appears so marketers feel
empowered upon arrival.
