Problem:
Develop a campaign that showcases how daily contact lenses can enhance
your life experiences in situations where glasses may be a hindrance. This poster campaign was placed in the offices of Eye Care Professionals to help inspire patients to ask their doctors if contacts are a good solution for them.
Develop a campaign that showcases how daily contact lenses can enhance
your life experiences in situations where glasses may be a hindrance. This poster campaign was placed in the offices of Eye Care Professionals to help inspire patients to ask their doctors if contacts are a good solution for them.
Insight:
Glasses are great for improving vision but often get in the way, physically, of otherwise ordinary moments in life.
Glasses are great for improving vision but often get in the way, physically, of otherwise ordinary moments in life.
Idea:
CooperVision contact lenses are the better solution for all your vision needs.
CooperVision contact lenses are the better solution for all your vision needs.
Role: Associate Creative Director
