Problem
The digital space can be a lonely place. For as much as we’re told that technology connects us, the cold, robotic and impersonal dimensions of self-service email marketing automation has left digital marketers to find their own way. And should they hit a technical snag, it’s more of the same: submit an automated support ticket and hope for the best.
Insight
Marketers are being squeezed to do more with less - and they’re frustrated and anxious they won’t achieve their goals. They need their email marketing partners to recognize this reality and act as an extension of their teams; to work equally hard in supporting the achievement of their goals and, crucially, to be there when they need them most.
The digital space can be a lonely place. For as much as we’re told that technology connects us, the cold, robotic and impersonal dimensions of self-service email marketing automation has left digital marketers to find their own way. And should they hit a technical snag, it’s more of the same: submit an automated support ticket and hope for the best.
Insight
Marketers are being squeezed to do more with less - and they’re frustrated and anxious they won’t achieve their goals. They need their email marketing partners to recognize this reality and act as an extension of their teams; to work equally hard in supporting the achievement of their goals and, crucially, to be there when they need them most.
Idea
Reposition and celebrate Critical Impact as a time-saving, productivity-boosting, and risk-mitigating partner who is proactive in learning about clients’ businesses, audiences, and strategies in order to recommend and develop the best solution.
Reposition and celebrate Critical Impact as a time-saving, productivity-boosting, and risk-mitigating partner who is proactive in learning about clients’ businesses, audiences, and strategies in order to recommend and develop the best solution.
Combined with a feature-rich suite of applications, hyper-responsive technical support, and a proactive solutions-oriented development team, Critical Impact is ideally positioned to be the email marketing provider that is truly there for their customers - to renew and restore the balance of human & digital connections.
