Insight:
People are frustrated with conventional heating and cooling systems that cause inconsistent temperatures throughout their home.
People are frustrated with conventional heating and cooling systems that cause inconsistent temperatures throughout their home.
Idea:
Increase awareness of how Mitsubishi Electric is redefining the comforts of home, with innovative technology that impacts people’s everyday lives. We created a video to playfully demonstrate the power and benefits of the brand's single and multi-zone HVAC systems, communicating the ability to control individual room temperatures; so, families can put an end to the thermostat war.
Increase awareness of how Mitsubishi Electric is redefining the comforts of home, with innovative technology that impacts people’s everyday lives. We created a video to playfully demonstrate the power and benefits of the brand's single and multi-zone HVAC systems, communicating the ability to control individual room temperatures; so, families can put an end to the thermostat war.
Results:
The video was extremely well received by the target audiences with 750,000 completed views – a View-Through-Rate of 71% – over 250% the industry average. And although not an initial key performance indicator, site visits during the campaign period were up over 400%.
Role: Creative Director
The video was extremely well received by the target audiences with 750,000 completed views – a View-Through-Rate of 71% – over 250% the industry average. And although not an initial key performance indicator, site visits during the campaign period were up over 400%.
Role: Creative Director
