These straightforward yet impactful animated ads showcased how mobile alerts from Alert Ready can turn your smartphone into a lifesaving tool.
Results:
69% rise in public sound recall compared to before the campaign, and a 71% increase in unaided awareness.
The campaign achieved 165 million impressions and over 100,000 clicks to the website.
The videos received 10.2 million digital views, with 6.6 million of those views watched in full, reflecting strong engagement.
Role: Associate Creative Director
Role: Associate Creative Director
Follow up campaign for Alert ready - need copy