Digital Marketing campaign for the Sailun Terramax RT premium off-road tire.
Insight:
Off-road enthusiasts don’t just value their tires for the superior traction and control on rugged terrain; they also see them as an extension of their vehicle’s personality. Tires enhance both the aesthetic and the adventurous spirit of off-roading, allowing drivers to explore new paths with confidence and style.
Off-road enthusiasts don’t just value their tires for the superior traction and control on rugged terrain; they also see them as an extension of their vehicle’s personality. Tires enhance both the aesthetic and the adventurous spirit of off-roading, allowing drivers to explore new paths with confidence and style.
Idea:
We positioned Sailun Terramax RT tires as “Built for Adventure,” embedding the essence of exploration directly into the unique tread design. This approach visually conveys how these tires are more than functional—they bring off-road adventures to life.
We positioned Sailun Terramax RT tires as “Built for Adventure,” embedding the essence of exploration directly into the unique tread design. This approach visually conveys how these tires are more than functional—they bring off-road adventures to life.
Role: Creative Director
