Every year, people are dragged to countless shows they have no interest in, with some so niche they almost seem unreal. This campaign taps into that insight by leveraging double-page magazine spreads. The left side features a series of absurd, fictional shows to emphasize the one that truly matters: The Motorcycle Show, showcased on the right.
This campaign was supported by 30 second radio spots than ran in local markets in the weeks leading up to and during The Motorcycle Shows.
This campaign was supported by 30 second radio spots than ran in local markets in the weeks leading up to and during The Motorcycle Shows.
Role: Associate Creative Director
